We have improved the performance of your supply chain and throughout society by improving our infrastructure, control of costs and expenses, in close collaboration in the management of the capital stock and reduce capital spending to save only critical projects business and make them very well. The result is improved profitability, balance sheet and improve cash flow that was used to reduce debt, increase cash balances and continue to reward our shareholders through higher annual dividend. In 2009, we did.
If you look at our full year gross margin is 50% to 460 basis points, compared to 45.4% in 2008. The previous year's gross margin benefited from price increases and savings from the program overall cost leadership, which was approximately U.S. $ 62 million benefits for the whole year and only a small part of this performance margin impressed 's a year. In fact, part of the management costs. Regarding the reduction of SKUs that was part of the advantage of having room for improvement, but it was small. We expect more benefits from this in 2010.
It would obviously be more on some products and less on other products. 8000 SKUs.we dont are 8,000 SKUsand leave some things on the table and we also have many others. I do not know if we had to start again, if we had everyone over inventory. But it's true every year. Our inventory has reduced by 27% last year. Therefore, is downward. I think it's a bit "as numbers of 11-13% last year. Clearly, some companies on the table or something like Flex Mind Fashionistas Barbie as an example. I think the decline in stocks this year is only the cost of the goods that the actual number of units of lower order of magnitude.
Having said that we do spend a bit on some new elements, but prices havent really read. Kevin Price said that our goal is to be consistent with our long term margin of 15-20% of operating and we are very focused on implementing continuous improvement programs and reducing costs through supply chain and business units. It is still early. We started showing our line in 2010 and began to resellers, who in the course of 2009. Therefore, it may be the key to success this year. At this time we do not see price increases for the great year.
httpv://www.youtube.com/watch?v=_NSv5SHD_aw&feature=youtube_gdata
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