Financial News NOW!

American Express and participate in launching a new campaign to make it easier to see the good works of each individual. Project members not only mobilize the public to vote for the best charity to receive $ 4 million U.S. dollars American Express a year, but pays up to $ 100 per person volunteers their time. Volunteers love to see their volunteer hours and precious dollars away the causes that interest you.

Becoming a member is the participant's arm, recently launched Digital Media, whose mission is to inspire the action of a number of urgent issues. American Express has launched a marketing campaign for one of the first cases in 1983 to raise U.S. $ 1.7 million necessary to preserve the Statue of Liberty and Ellis Island, and has continuously invested in this type of philanthropy in years. Participant Media has just won a victory in their efforts to The Cove, won the Oscar for best documentary in 2010 (Food, Inc., another participant in film media, has also been nominated, and you may have heard about a movie called An Inconvenient Truth, another participant Media Production.). Neither American Express nor take part is new to this type of marketing courses. In 2007 and 2008, has allowed its members to determine how the company should spend its dollars philanthropy and the company has donated a total of $ 3.5 million for UNICEF and the Alzheimer's Association.

"One of the things that, frankly, we are very proud to be American Express, one of our partners is that they are one of the original trademark was a brand can do good in the world and should do well in the world," said Chris Gebhardt, general manager and executive vice president to attend. "They get credit for creating the marketing and due dates for the restoration of the Statue of Liberty.".

Every three months, American Express gave $ 200,000 for each of the five organizations every three months. Years (ie, U.S. $ 1 million in each round, or $ 4 million each.) During the first round, 49 charities chosen by a committee of American Express Consulting is allowed, but charities is added to the suggestion of a larger audience. VotePeople vote (usually weekly) to charity should receive the money from American Express.

VolunteerPeople to record their volunteer hours can earn $ 5 per hour to $ 100 per year. Holders of American Express cards can not buy dollars for bonuses and other money earned can apply to the charity of your choice. (All donations made in this direction would, in addition to $ 4 million so that American Express has promised.).

Related Stories